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Crisis Centre

Correct logo usage

To reinforce the university’s brand and to separate the university from other institutions (and their branded colours), use the full colour logo on a white background with proper clearance whenever possible. The following are examples of what NOT to do when using the logo:

DO NOT USE OUTDATED LOGOS

image of old logo useThe 10th anniversary logo from 2012The trademarked logo is no longer requiredThe university's original logo from 2002

Do not use an outdated version of the logo unless demonstrating the history of the university’s brand.

DO NOT PUT ANYTHING TOO CLOSE TO THE LOGO

image of text too close to logo

Never violate the logo’s minimum clearance.

DO NOT REDUCE LEGIBILITY OF THE LOGO

image of logo with low contrast

Never use the logo in a low contrast manner. 
Example: Always use the white version of the logo on a dark background.

image of logo on incorrect background

Never use the logo on a patterned or textured background. 
Example: Always use the logo on a solid colour background.

image of logo with graphic effects

Never apply graphic effects to the logo. 
Example: Do not use a drop shadow.

image of logo too small

Never display the logo at any size smaller than 1 inch (for print) or 72 pixels (for web).

DO NOT CHANGE THE LOGO

image of obscured logo

Never remove, omit, re-adjust, move or obscure any part of the logo.

distorted logo

Never distort or enlarge any aspect of the logo.

tilted logo

Never tilt, re-adjust or modify any part of the logo.

logo with incorrect colour

Never display the logo in any form other than our brand colours, solid white or solid black.

DO NOT CREATE YOUR OWN LOGO

adaptation of logo

Never create your own version or adaptation of the logo. 
Example: Developing a logo for a campus group or club that is based off the university logo.

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University of Ontario Institute of Technology logo