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Crisis Centre

Usage guidelines

Primary logo

  • Clearance

    Diagram of the primary logo with the correct clearance indicated

    The area of empty space around the primary logo that is devoid of any lines, textures, patterns, text, etc. The minimum clearance around the university’s primary logo is equal to the width of the shield. Use only a solid colour in this space.

  • Minimum size

    Image detailing the minimum size of the primary logo

    To ensure legibility, the primary logo should never be smaller than 1 inch wide (at 300 pixels per inch) when printed or 72 pixels wide (at 72 pixels per inch) for web/digital.

  • Variations

    image detailing the three colour variations of the primary logo

    There are three acceptable variations of the primary logo:

    • full colour (both blues)
    • solid black
    • solid white

Vertical logo

  • Clearance

    image detailing the clearance of the vertical logo

    The empty space around the vertical logo. The minimum clearance around the university’s vertical logo is equal to the height of the letter ‘U’ in ‘university’. Use only a solid colour in this space.

  • Minimum size

    image detailing the minimum size of the vertical logo

    To ensure legibility, the vertical logo should never be smaller than 1 inch wide (at 300 pixels per inch) when printed or 72 pixels wide (at 72 pixels per inch) for web/digital.

  • Variations

    image detailing the three colour variations of the vertical logo

    There are three acceptable variations of the vertical logo:

    • full colour (both blues)
    • solid black
    • solid white

Canadian logo

  • Clearance

    image detailing the clearance area around the Canadian logo

    The area of empty space around the Canadian logo. The minimum clearance around the Canadian logo is equal to the width of the shield. Use only solid colour in this space.

  • Minimum size

    image detailing the minimum size of the Canadian logo

    To ensure legibility, the Canadian logo should never be smaller than 1 inch wide (at 300 pixels per inch) when printed or 72 pixels wide (at 72 pixels per inch) for web/digital.

  • Variations

    image detailing the three colour variations of the Canadian logo

    There are three acceptable variations of the Canadian logo:

    • Full colour (both blues)
    • Solid white
    • Solid black

Wordmark

  • Clearance

    image detailing the clearance around the horizontal logo

    image detailing the clearance around the vertical wordmark

    The area of empty space found around a wordmark that is devoid of any lines, textures, patterns, text, etc. The minimum clearance around the university’s wordmark is equal to the cap height of the ‘U’ in ‘University’ with only solid colour used in this space.

  • Minimum size

    image detailing the minimum size of the horizontal wordmark

    To ensure legibility, the horizontal wordmark should never be smaller than 2 inches wide (at 300 pixels per inch) when printed or 144 pixels wide (at 72 pixels per inch) for web/digital.

    image detailing the minimum size of the vertical wordwork

    The vertical wordmark must never be smaller than 1 inch wide (at 300 pixels per inch) when printed or 72 pixels wide (at 72 pixels per inch) for web/digital.

  • Variations

    image detailing the three colour variations of the wordmark

    There are three acceptable variations of the wordmark:

    • full colour (both blues)
    • solid black
    • solid white

Project Initiation Form
University of Ontario Institute of Technology logo