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 Text on images

Images and graphics should not use text to convey a message; however, logos are acceptable in images.

Example: Assistive devices (e.g. screen readers) cannot parse text within the image, including a photo of an event poster with event information. Rather than upload this type of file, have the text content converted to an accessible format (e.g. a custom coded infographic) or a text-only accessible version along with the image.

 Alternative text

Provide alternative text (alt text) for all images and graphics. Alt text is a concise description of the image, which work with assistive devices.


Images and photography must follow the university’s brand and photography style.

Project Initiation Form
University of Ontario Institute of Technology logo